THIS IS A PROMOTED STORY (ADVERTORIAL) AND NOT A NEWS ARTICLE or BLOG.
The Finance Review is a general interest website containing articles about a wide variety of subjects.
Many of these articles are what is commonly referred to as Advertorials. The term "advertorial" is a combination of "advertisement" and "editorial" written in an editorial format as an independent news story, when in fact the advertisement may promote a particular product or interest.
Advertorials take factual information and report it in an editorial format to allow the author, often a company marketing its products, to enhance or explain certain elements to maintain the reader's interest.
A familiar example is an airline's in-flight magazines that provide an editorial reports about travel destinations to which the airline flies.
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*Referenced from: https://www.equityreleasecouncil.com/news/equity-release-council-publishes-equity-release-market-report/
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